Email Marketing for Health Professionals

Email makes your job easier, with everything from increasing patient appointments to building relationships with new ones. We’ll show you how with content ideas, examples, tips, and success stories from healthcare providers like you.

Ideas for Your Next Email Campaign

Share the latest health or local community news and your commentary or advice to build patient relationships and drive email sharing.

Remind patients of your existing services and announce new ones to increase appointments.

Announce a patient appreciation event to develop a connection with patients and inspire referrals.

Announce a patient referral incentive to reach new patients (e.g., entry into a teeth whitening raffle or nutrition class).

Share local health resources like wellness events and seminars to stay connected and drive email sharing.

See how to put them to work

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Template Design Tips

Get visual inspiration & tips to help you create emails that get opened, read, and clicked.

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A subject line that provides a sneak peak at the best content in the email encourages recipients to read more.

From email address that professionally represents your organization.

Previewing your email on a mobile device for quality ensures maximum reach and engagement.

Logo and brand colors lets recipients quickly recognize the email is from a business or person they know and trust.

Short copy makes it easy for recipients to gain interest and increase the likelihood they will read the whole email.

One call to action for each message telling recipients exactly what you want them to do will help reach your marketing goals.

The use of a few small images brings order and visual appeal to the page, make it easy to read.

A single column ensures your email can be easily viewed on a mobile device.

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Email Marketing for Health Professionals

Ideas for Your Next Email Campaign

Template Design Tips

Put your new tips and ideas to work.